The Earth-choice Diamonds

More than just a fashion statement.


Get to know us

Social Responsibility

Principled Origin

Responsible sourcing through grown diamonds, free from conflict-mining or enhancements. Sustainably-minded through projects like recycled diamonds and gold jewelry.

Exceptional Design

We're proud of every product we make, putting forever quality into each piece. We create high-fashion fine jewelry, timeless and on-trend. Our easy wear, everyday styles create elegant personal expression.

Minimalist Concepts

Jewelry made to last a lifetime, means less consumption. Buy better. Wear longer. Consume less. Manufacturing a world of beauty and sustainability.

choose your ethic

Why Buy Grown Diamonds?

shop grown

We Value Transparency

Our customers deserve to know.


Buy Better. Wear Longer.

Better jewelry means you can wear it longer. When you spend a little more on jewelry that lasts, you'll end up buying a lot less.

Buy better, wear longer, consume less, with jewelry that lasts a lifetime.


We value transparency. Our customers deserve to know.

our founder

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name

It's All About You!

Luxury Chic

Exquisite yet simple. Eco-minded luxury that's all about you.

Bold & Brilliant

Choose your ethic with daring, spirited, and imaginitive collections.


Sparke with ease. Designs for a clean look and everyday wear.


One Tree Planted

yes, please!


How We're Making a Difference


Because it Matters

customer satisfaction

Putting People First

A Brand You Can Count On


Grown diamonds up to 60% less than natural diamonds.


Manufacturer direct to customer to eliminate middle-man fees.

Quality Gurarantee

Every piece has our product satisfaction guarantee, lifetime limited warranty & certificate of authenticity. Backed by our 30-day hassle-free return policy. A company built on trust.