The Forever PlusOne Story

Social Responsibility

Our Process

Sustainable buying has become a way of life for our future. Our goal is to create value across generations, earned through focus, craftsmanship, rarity, and creating a culture of excellence, or the “5th C of diamonds”. Sacrificing short-term gains for the goal of long-term contributions. There is no shortcut, but dedication and a position to be earned.

With ethical origins, honest practices, & social concerns at the heart of all business practices, nothing is more important than serving and satisfying our loyal customers.

Our Values

This is the age of philanthropic luxury. There is an increasingly strong consumer demand for upscale brands to provide a positive contribution to Earth’s ecosystems. Being socially and environmentally responsible is our defining core brand purpose. We live to provide a full spectrum of meaningful beauty.

Our brand exudes socially conscious luxury that is far from ordinary. Wear to aspire.

Exceptional Quality Matters

Living a culture of excellence while experiencing the production process is key to creating fine jewelry that is worn to aspire. Beyond the traditional 4C’s of Diamonds is our 5th C, the “Culture of Excellence”. The common guideline of 4C’s in Diamond buying is fundamentally incomplete. There are other equally important characteristics to consider when evaluating diamonds.

To satisfy our deeply rooted drive for creative excellence, we symbolize the 5th C of Diamonds.


Why Buy Grown Diamonds?


We Value Transparency

Our customers deserve to know.


Buy Better. Wear Longer.

Better jewelry means you can wear it longer. When you spend a little more on jewelry that lasts, you'll end up buying a lot less.

Buy better, wear longer, consume less, with jewelry that lasts a lifetime.


We value transparency. Our customers deserve to know.

our founder

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It's All About You!

Luxury Chic

Exquisite yet simple. Eco-minded luxury that's all about you.

Bold & Brilliant

Choose your ethic with daring, spirited, and imaginitive collections.


Sparke with ease. Designs for a clean look and everyday wear.


One Tree Planted



How We're Making a Difference


Because it Matters


Putting People First

A Brand You Can Count On


Grown diamonds up to 60% less than natural diamonds.


Manufacturer direct to customer to eliminate middle-man fees.

Quality Gurarantee

Every piece has our product satisfaction guarantee, lifetime limited warranty & certificate of authenticity. Backed by our 30-day hassle-free return policy. A company built on trust.

Make It Happen

It all begins with a ring. Maybe you want to propose soon. Maybe you want to upgrade her ring. Or maybe you haven’t hammered out all the details yet, by you want options. Whatever your plans, the way to begin is to reserve the perfect ring. And we make it so easy. So let’s get you started!