The Shape of Brilliant

Meaningful diamonds inspired by design.

celebrate beautiful moments

ECOFIRE® Bridal

The Forever PlusOne Story

We are a 2nd generation American family-owned jewelry company. As an authentic luxury multi-brand enterprise, taking the position to embrace sustainable luxury as our business narrative has been our cornerstone.

From the ground up, we have built environmentally-friendly models into our practices and implemented genuine sustainability before all the hype.

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Inspire a radiant journey

Bridal Perfection

This exclusive ring design is part of a unique selection of fine jewelry, for women with style.

The ECOFIRE® Family

To be the best requires a habit of continuous quality-seeking while providing practical jewelry options of significant value. Never satisfied, always striving to improve innovation. To acheive the best, we must do more!

Our values reflect an attitude of humanitarian & ecological concern, simplistic beauty, proud ambishion, and outstanding quality that speaks for itself. We believe in building lasting beauty, made excellent, and loved by the customer. To us, it's not about just making money. We believe it's about living well, loving Earth, and serving others.

It’s in the heart of our family, to yours.

Lo Huang
Founder/President

Manufacturing a world of beauty and sustainability.

OUR PROCESS

Sustainable buying has become a way of life for our future. Our goal is to create value across generations, earned through focus, craftsmanship, rarity, and creating a culture of excellence.

By sacrificing short-term gains for the goal of long-term contributions, there is no shortcut, but dedication and a position to be earned.

With ethical origins, honest practices, & social concerns at the heart of all business practices, nothing is more important than serving and satisfying our loyal customers.

MAKING A DIFFERENCE

OUR VALUES

This is the age of philanthropic luxury. There is an increasingly strong consumer demand for upscale brands to provide a positive contribution to Earth’s ecosystems.

Being socially and environmentally responsible is our defining core brand purpose. We live to provide a full spectrum of meaningful beauty.

Our brand exudes socially conscious luxury that is far from ordinary.

BECAUSE IT MATTERS

OUR QUALITY

Living a culture of excellence while experiencing the production process is key to creating fine jewelry that is worn to aspire. To satisfy our deeply rooted drive for creative excellence, we symbolize the 5th C of Diamonds. Rising the traditional 4C’s of Diamond Evaluation standards is necessary to deliver the exquisite quality luxury.

The common guideline of 4C’s in Diamond buying is fundamentally incomplete. There are other equally important characteristics to consider when evaluating diamonds.

WEAR TO ASPIRE

Going Beyond the 4C's

5th C of Diamonds

The 5th C of Diamonds requires Care of Craftsmanship Guarantee Certified & Corroborated by dual Grading Report Certificates.

1. CUT

2. COLOR

3. CLARITY

4. CARAT

5. CERTIFICATES of CRAFTSMANSHIP

Give her the best

Because She's Your Forever PlusOne

The ECOFIRE® Forever PlusOne™ engagement diamond is the premier choice. Masterfully achieved, our 10 Hearts & 10 Arrows distinctive patented design sets this exquisite diamond apart. With 77 expert hand-precision cuts for the ultimate light reflection, make your proposal brilliant.

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It all starts with a ring

Make It Happen

Maybe you want to propose soon. Maybe you want to upgrade her ring. Or maybe you haven’t hammered out all the details yet, by you want options. Whatever your plans, the way to begin is to reserve the perfect ring. And we make it so easy. So let’s get you started!

Get started

Your Ring by You

Find Your Diamond

Exquisite yet simple. 1-5 carat ideal round brilliant diamonds. Eco-minded luxury in love.

Select Your Ring Setting

Receive a FREE semi-mount with loose diamond purchase.

Get Your Forever PlusOne

Sparke for a lifetime. Lasting beauty that matters.

project

One Tree Planted

With every order we receive, we will plant one tree. Your orders help us make a positive impact.

yes, please!

our process

How We're Making a Difference

Sustainable buying has become a way of life for our future. Our goal is to create value across generations, earned through focus, craftsmanship, rarity, and creating a culture of excellence, or the “5th C of diamonds”. By sacrificing short-term gains for the goal of long-term contributions, there is no shortcut, but dedication and a position to be earned. With ethical origins, honest practices, & social concerns at the heart of all business practices, nothing is more important than serving and satisfying our loyal customers.

our values

Because it Matters

This is the age of philanthropic luxury. There is an increasingly strong consumer demand for upscale brands to provide a positive contribution to Earth’s ecosystems. Being socially and environmentally responsible is our defining core brand purpose. We live to provide a full spectrum of meaningful beauty. Our brand exudes socially conscious luxury that is far from ordinary.

our quality

Wear To Aspire

Living a culture of excellence while experiencing the production process is key to creating fine jewelry that is worn to aspire. Beyond the traditional 4C’s of Diamonds is our 5th C, the “Culture of Excellence”. The common guideline of 4C’s in Diamond buying is fundamentally incomplete. There are other equally important characteristics to consider when evaluating diamonds. To satisfy our deeply rooted drive for creative excellence, we symbolize the 5th C of Diamonds.