The Shape of Brilliant

Meaningful diamonds inspired by design.


The Forever PlusOne Story

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Inspire a radiant journey

Bridal Perfection

This exclusive ring design is part of a unique selection of fine jewelry, for women with style.

The ECOFIRE® Family

To be the best requires a habit of continuous quality-seeking while providing practical jewelry options of significant value. Never satisfied, always striving to improve innovation. To acheive the best, we must do more!

Our values reflect an attitude of humanitarian & ecological concern, simplistic beauty, proud ambishion, and outstanding quality that speaks for itself. We believe in building lasting beauty, made excellent, and loved by the customer. To us, it's not about just making money. We believe it's about living well, loving Earth, and serving others.

It’s in the heart of our family, to yours.

Lo Huang

Manufacturing a world of beauty and sustainability.


Sustainable buying has become a way of life for our future. Our goal is to create value across generations, earned through focus, craftsmanship, rarity, and creating a culture of excellence.

By sacrificing short-term gains for the goal of long-term contributions, there is no shortcut, but dedication and a position to be earned.

With ethical origins, honest practices, & social concerns at the heart of all business practices, nothing is more important than serving and satisfying our loyal customers.



This is the age of philanthropic luxury. There is an increasingly strong consumer demand for upscale brands to provide a positive contribution to Earth’s ecosystems.

Being socially and environmentally responsible is our defining core brand purpose. We live to provide a full spectrum of meaningful beauty.

Our brand exudes socially conscious luxury that is far from ordinary.



Living a culture of excellence while experiencing the production process is key to creating fine jewelry that is worn to aspire. To satisfy our deeply rooted drive for creative excellence, we symbolize the 5th C of Diamonds. Rising the traditional 4C’s of Diamond Evaluation standards is necessary to deliver the exquisite quality luxury.

The common guideline of 4C’s in Diamond buying is fundamentally incomplete. There are other equally important characteristics to consider when evaluating diamonds.


Going Beyond the 4C's

5th C of Diamonds


Give her the best

Because She's Your Forever PlusOne

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It all starts with a ring

Make It Happen

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Your Ring by You

Find Your Diamond

Exquisite yet simple. 1-5 carat ideal round brilliant diamonds. Eco-minded luxury in love.

Select Your Ring Setting

Receive a FREE semi-mount with loose diamond purchase.

Get Your Forever PlusOne

Sparke for a lifetime. Lasting beauty that matters.


One Tree Planted

yes, please!

our process

How We're Making a Difference

our values

Because it Matters

our quality

Wear To Aspire

Learn about our custom-built engagement rings.


It all begins with a TYPE IIA diamond, chosen through a rigorous vetting process, to find only the top 1% worldwide.

Lead Times & Delivery

Set it, size it, & get it. Your proposal is mere weeks away.


Choose a ring setting, carat & ring size to finalize your engagement package.

Loose Lab Diamonds



white sparkle


Superior Ideal Round Brilliant & Patented Modified


D-E-F Colorless


F-IF Flawless & VVS1-VVS2 Very Very Small Inclusions

A Perfect 10 Hearts & Arrows

Experience the science of sustainable design.